We start with a belief, a belief in who you are and what you can do and what matters to you. We start were you are. Belief starts with understanding, informing, empowering, and inspiring. That's how we get to the answers.
The story of your company is what brings people to you. It's what makes them feel good about supporting you. It's not just about telling your story, but making people feel your story. Connecting them with an idea, a goal, a mission. Today, it's all about making people feel connected to something. We live in a disconnected world. How can you connect to that audience, that donor, that customer?
INSIDER TIP: Events on a budget Spaces - Find meeting spaces that feel unique, but are cost-effective Catering – don’t splurge on catering. Instead consider shops like Panera or Au Bon Pain. They can give you high quality food for half the cost of catering companies Small touches – little décor touches can go a long way to impressing your clients and showing them that you can care about presentation. E-vites – hard copy invitations can run up your budget fast. Focus on gettin
Some tips and tricks for making your event the best it can be Script remarks must have a message and a narrative behind them Everything needs to do have a beginning, middle, and end Think about: are you playing videos? What are those videos saying? What message are you trying to convey? Performance: have you thought of a performance moment? How does the performance moment tie into your messaging? How does it correspond to the video? During dinner: What is on the screen while
Why events? Events are your chance to get to know your audience, reach them in new and innovative ways, and show your story. The power of events They bring your message to audience members They get people out of the house and into a space that’s focused solely on you They offer a chance to showcase new technologies They allow people to connect with you in an organic way They offer multiple opportunities to create valuable content What to think about when you’re thinking about
The ask: Create a fun, inspired video for a donor event that offers something different that audiences have not seen before The strategy: Create a carpool karaoke video that includes notable nurses, doctors, and executives of the hospital. They would travel around with a local celebrity and discuss goings-on at the hospital and emphasize the importance of donor giving for the future success of the hospital. The outcome: We filmed with a number of participants, including the P
Brainstorm Meet with your team and discuss what you want out of the video Begin to think about some of the key messaging points you and what you want to address Figure out who needs to be in the video Figure out what this video should be saying Engage (if you hire a company) Start researching video companies in your area Meet them, in person or over the phone, and learn about who they are Really look at past videos they have done; do you like their style? Do you like what the
The thing about creating content Don’t fear it – you’re going to make some mistakes, that’s ok Create, create, create – now more than ever, organizations are also content creators. Make lots of content and show customers how active you are Have a plan – make sure every piece of content has a distribution plan behind it Post it wherever you can – make sure you have channels set up that can house your content Stories need to be told – really look at your organization and think