If you are not creating technology that brings good into this world, then you must seriously consider what you are making. Looking at Facebook and its recent scandal with Cambridge Analytics, we're seeing a clear sign of technology being used to divide people. If you are going to use data, use it to bring people together, use it to create community. If you aren't doing this, then you're only adding to the problem.
Belief is a funny thing. Belief can take on many forms. But for you, as an organization, so much of what you do starts with belief. Believing in your mission, your value prop, your company culture. Belief is what should drive every decision you make. The same should be said for your customers. They have to believe in you. Belief, in this case, is a mixture of trust, intuition, caring, and purpose. When you can bring that to your customer - when you can make them believe in ev
In today's landscape, there is just no way you can underestimate the power of the audience. Today, if you lose audience attention, they are going to turn to their phones. And on their phones, they will talk about your event with all of their followers. It's for this reason that you have to constantly be thinking about what you're doing to engage the audience. Gone are the days when you could put on a bad event and it would remain with the attendees. Today, those attendees wil
It is on every business to think about the power they have to positively impact the world. Today, a business can't turn its eye to what is happening beyond the office walls. Being present, being aware, being inclusive - these aren't just words. They are things that should be tied into the company culture. If you want your business to gain followers and captivate audiences, make sure folks know what you believe in.
There are many ways to grow your reach. Facebook ads, Twitter ads, Linkedin, Instagram. But here's the thing, the reach doesn't go anywhere if you don't have content to back it up. No one is going to click on your ads if you don't have something they can connect to. They may be fooled once, but they won't be fooled twice. You have to give them reason to stay on your site. Analytics and impressions are all well and good. But they are nothing if they aren't turning into donatio
Last night, we had the privilege to speak in front of some incredible West Baltimore nonprofits who are actively working to empower the community and change lives for the better. We spoke on the power of social media, how folks can get started creating content, and how they better define their message. It was an honor to be part of this incredible event.