How to know your hospital events are getting boring

Tired tagline – you should not be playing in tag lines that worked a decade ago. Boring tag lines make you dead in the water before you even stepped into the event

Simplistic videos – another lip synch video i...

School of Nursing tips

Empower your students – show them why yours is the school they should choose.

Use dynamic imagery, make interesting videos, and really bring a power to your message

Hear form alumni – do interviews with alumni focused on why they chose the school an...

You should be capturing life throughout your hospital on the regular. These images should be dynamic, cinematic, and heartfelt. Stop going for the same tired look. Make sure very image is telling a story in an effective way. This is the same for schools of nursing, med...

Get your nurses and healthcare professionals out there. I’m watching videos on this football site right now and I see all these correspondents talking about the sport. It got me thinking, why not do something like that for your hospital staff? Why is it always this ran...

Think video – have them make personal videos that they can film themselves talking about why they love being a member

Think email – start creating a dialogue with them. Weekly emails about new advancements in the field, new progress being made, and news that is of inter...

Questions to ask your marketing team:

How are our numbers?

Do you know your metrics?

Do you know what your views are?

Do you know how well each post has done?

How are we working with development?

Are you and development on separate islands, or are you working together?

Are we...

Think outside the box. Is this just another interview video? Why?

What more can you do? How can you push yourself a little bit?

Make it dynamic. Think cinematic. Think impactful. Don’t go for the same lip synch video you have always done. Do something different. Do somet...

What kind of technology are you bringing into your record system? Now more than ever, you have to think about what you are doing with your systems in your units. A bad, or outdated system can ruin a hospital. How are you different from folks like Epic? What do you offe...

Technology for the healthcare space can be a crowded field, so how are you standing out from the crowd? How does your RFID tech help patients and nurses better than the competitor? Make it clear to the customer. How does your bed technology do more for the patient than...

Assisted Living communities deserve to have the best marketing they can. How you communicate to thee audience here is vitally important. What are you saying to them? How are you showcasing the best of your facility? I think we’ve grown tired of the unfocused look of mo...