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Maryland Center for Entrepreneurship

9250 Bendix Road

Ste 870

Columbia, MD



Featured Posts

November 30, 2018

Do’s and Don’ts for the wellness entrepreneur

  1. Do bring your story to light

  2. Don’t make people work for your love

  3. Do make people feel at ease

  4. Don’t make a website that is impossible to use

  5. Do talk to them, via social, video, live

  6. Don’t talk do...

November 29, 2018

Better ways to market assisted living communities

  1. Give your senior citizens a platform

  2. Interview them and why they love it here

  3. Get away from the saccharine and maudlin

  4. Make it feel real and personal

  5. Tell a story

  6. Don’t try to create an ideal...

November 28, 2018

Things you need to remember:

  1. You are talking to them, not at them

  2. You are honest

  3. You have an audience always in mind

  4. You are expressive

  5. You aren’t being bogged down by politics

  6. You are open

  7. You are showing them why you care

  8. You are...

November 27, 2018

Tips for a strong hospital marketing plan:

  1. It’s personal

  2. It’s focused

  3. It’s telling a story

  4. It’s dynamic

  5. It had a clear goal in mind

  6. It has a clear message in mind

  7. It’s doing things that people haven’t seen before

  8. It’s emotional

  9. ...

November 22, 2018

How do you honor special days in the lives of your colleagues in the healthcare space? When it’s Doctor’s Day, or Nurse Appreciation Week, or NP week; what are you doing to say thank you? Think about going beyond just the usual gift. Think about how you can celebrate t...

November 21, 2018

Are you getting the most out of your healthcare marketing team? Think about the team that is marketing your healthcare system. How do they work together? Who is doing your design? Are people responding to your materials? If you want the best from your team, you have to...

November 21, 2018

How wellness entrepreneurs can market themselves

  1. It starts with you. Show who you are and what’s important to you

  2. It starts with the “what.” What you are, what you do, what you’re about, what you offer, what makes you unique, what people think of you, what you...

November 20, 2018

How do you make your events pop in the health and wellness space? Think about guest experience. Go beyond the lip synch video to do something that is fun and different. You can be fun, but you can also be fun and original. Think about what hasn’t been done before. Ever...

November 16, 2018

Private practice physician: it’s time to go deeper with your marketing. It’s time to think about what makes you unique. You’re seeing more products out there that connect your patients to you, right? Now, think about who you are. Think about how you showcase your voice...

November 15, 2018

How can a pharmacy stand out from the crowd? Let’s say you’re a local pharmacy. You have an audience but you don't have a reason for creating content. You don’t think you need a social media campaign because you are too busy running your local pharmacy.

While I tot...

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December 13, 2018

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