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Maryland Center for Entrepreneurship

9250 Bendix Road

Ste 870

Columbia, MD

© 2018 TYPE M STRATEGIES

TYPE M BLOG

Featured Posts

November 14, 2018

What’s the power of content marketing for Healthy Living? It’s about telling a story that resonates with people. You are making a lifestyle for them; you are sharing an idea of what they can be. You are bringing out a sense of humanity and meaning to their lives.

Health...

November 13, 2018

Nursing associations 

How do you make things that last? 

Think about each event.

What is behind each message of the event?

How are you talking to your members?

What have they been saying to you?

Ask yourself:

What are your current events doing for them?

What has the turno...

November 12, 2018

Schools of Nursing need to own who they are, what they do, and why they are so powerful and life-altering for people. I’d love to see schools of nursing create materials that show the immense impact that they have. I’ve done many higher education videos and the big cam...

November 9, 2018

The healthcare association space is an important and influential one. Nurse associations, for instance, do incredible work for their members. The same goes for any other professional association in the healthcare space.

My advice: they need to keep thinking ab...

November 8, 2018

Healthcare technology can be a difference-maker in a person’s life. Just think about what bringing in new beds can mean for a unit? How they move up and down, how they help patients feel better, how they change the face of a nurse-patient interaction?

If you’re bui...

November 7, 2018

Medical schools don’t need help with their marketing. Or do they?

So how do they reach people? And are they all set with their marketing? 

I’d reason that medical schools need to push themselves a little more in how they market themselves. Certainly, medical schools are...

November 7, 2018

Podcasts – have you thought about the fun and engagement that a podcast could bring you? While live video is great, and you should be doing it, think about the power of a podcast. You could touch upon new topics each week. You could be talking right to your customer ev...

November 7, 2018

Healthcare systems have a lot to contend with nowadays: donors who are being pulled in different ways, nurses who can go anywhere for their profession, doctors who are hampered by restrictions. If a healthcare system wants to thrive, it has to do more than just post on...

November 6, 2018

Assisted living communities have to think about their marketing. They have parents, children, and caretakers who all need to be talked to in different ways. Think about what a video could do for your community. But go beyond that. Get away from the soft music, roving c...

November 2, 2018

Mental health remains one of the most tenuous topics of our world today. Some sites want to ignore it, some sides recognize what an important thing it is. When we neglect mental health, so much as the potential to go wrong, for mental health agencies, clinics, associat...

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