How it starts

The thing about creating content

  • Don’t fear it – you’re going to make some mistakes, that’s ok

  • Create, create, create – now more than ever, organizations are also content creators. Make lots of content and show customers how active you are

  • Have a plan – make sure every piece of content has a distribution plan behind it

  • Post it wherever you can – make sure you have channels set up that can house your content

  • Stories need to be told – really look at your organization and think about the hidden stories that exist in your customers, your people, and your audience

  • Polished can be expensive – if you have the resources to hire the best creators, then feel free to. But not everyone has this luxury. Instead, empower your employees to develop stories of their own and create the content. It’s a professional development tool and a cost-saver

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