Getting Started With Video

Brainstorm

• Meet with your team and discuss what you want out of the video

• Begin to think about some of the key messaging points you and what you want to address

• Figure out who needs to be in the video

• Figure out what this video should be saying

Engage (if you hire a company)

• Start researching video companies in your area

• Meet them, in person or over the phone, and learn about who they are

• Really look at past videos they have done; do you like their style? Do you like what they have done? Does it fall in line with what you are hoping this video will be?

Scripting

• Create a narrative framework for the video, based on what the video will be

• Start to plot out a script

• What is happening, who is speaking, what it will look like

• Go online to video sites (YouTube, Vimeo) to get inspiration for the look and feel of the video

• Start reaching out to the participants to schedule them