Getting Started With Video
Brainstorm
Meet with your team and discuss what you want out of the video
Begin to think about some of the key messaging points you and what you want to address
Figure out who needs to be in the video
Figure out what this video should be saying
Engage (if you hire a company)
Start researching video companies in your area
Meet them, in person or over the phone, and learn about who they are
Really look at past videos they have done; do you like their style? Do you like what they have done? Does it fall in line with what you are hoping this video will be?
Scripting
Create a narrative framework for the video, based on what the video will be
Start to plot out a script
What is happening, who is speaking, what it will look like
Go online to video sites (YouTube, Vimeo) to get inspiration for the look and feel of the video
Start reaching out to the participants to schedule them