Belief is a funny thing. Belief can take on many forms. But for you, as an organization, so much of what you do starts with belief. Believing in your mission, your value prop, your company culture. Belief is what should drive every decision you make. The same should be said for your customers. They have to believe in you. Belief, in this case, is a mixture of trust, intuition, caring, and purpose. When you can bring that to your customer - when you can make them believe in every choice you make - you make them a lifelong donor and friend.