Some companies may not see it, but the lack of strong video, the lack of powerful event engagement, and the lack of focused messaging - those are all pain points. They may not seem like obvious pains, but they're pains that come up when you are least expecting them. Not having a clear message infiltrates everything you do. Not knowing how to tell your story in an effective way hurts your ability to bring in donors. And not creating events that reach people and lead to change, that is another pain point. If a company's pain is "I am not bringing in enough donor dollars," that is where we come in. We create content that alleviates that pain.