Why bring in emotion? Everyone wants to bring in marketing speak, but no one wants to show emotion. Sometimes, it's the emotional moments in a film or an event that really change the game. No one is going to give if they don't connect emotionally to you and your business. You can speak about the numbers, the analytics, the goals - you can do that until the cows come home. But don't be surprised when you get less and less donations, less and less attendance, and less and less products sold

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