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Speaking to the Elderly

November 6, 2018

Assisted living communities have to think about their marketing. They have parents, children, and caretakers who all need to be talked to in different ways. Think about what a video could do for your community. But go beyond that. Get away from the soft music, roving camera, and the staged photos. You have to do more than that. You have to show the voice of your community

 

 You have to make it feel welcome, open, and inviting. Make it feel personal, honest, and caring.,

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