Technology? Make it mean something
Healthcare technology can be a difference-maker in a person’s life. Just think about what bringing in new beds can mean for a unit? How they move up and down, how they help patients feel better, how they change the face of a nurse-patient interaction?
If you’re building products for healthcare systems and hospice, demonstrate how you change the space for the better. The bed has bells and whistles, but it’s doing more than that – it’s changing the entire patient experience. Go with that. Don’t go for features.