The healthcare association space is an important and influential one. Nurse associations, for instance, do incredible work for their members. The same goes for any other professional association in the healthcare space.
My advice: they need to keep thinking about the stories they tell. Members need to feel appreciated, communications need to feel focused and specific. Events need to feel powerful and meaningful.
It’s easy to go with the white tablecloth and podium, but how can you do more? How can you push yourself?