Standing out from the crowd
How can a pharmacy stand out from the crowd? Let’s say you’re a local pharmacy. You have an audience but you don't have a reason for creating content. You don’t think you need a social media campaign because you are too busy running your local pharmacy.
While I totally get this; I do want you to think about this a little more and, yes, reconsider. What are your competitors doing? Put yourself in the mind of your audience: what is bringing them to you? Why do they choose you over another pharmacy down the street? You are not the only one in your town, right? Maybe the difference is how you are talking to them and how you are making them feel? Do they feel like you listen to them? That is what separates you.