How do you make your events pop in the health and wellness space? Think about guest experience. Go beyond the lip synch video to do something that is fun and different. You can be fun, but you can also be fun and original. Think about what hasn’t been done before. Everyone is going to do that new song that is all over the radio right now; why not try something else? Everyone is going to do a silly dress up video; why not lift this somehow? You can always do more than you think you can.