It starts with you. Show who you are and what’s important to you
It starts with the “what.” What you are, what you do, what you’re about, what you offer, what makes you unique, what people think of you, what you can do for the client
Bring people in. Videos of your classes, testimonials before and after. Make short videos for the folks who can’t attend your classes. Make them feel like you are their person. You have to get beyond the old model of doing things.