How do you honor special days in the lives of your colleagues in the healthcare space? When it’s Doctor’s Day, or Nurse Appreciation Week, or NP week; what are you doing to say thank you? Think about going beyond just the usual gift. Think about how you can celebrate their stories. Think about how you can bring their voices out into the world. These men and women work hard for you every single day. Honor them, for sure, but also make them part of your marketing. They want to share what they love about this work. Give them a voice.