Marketing to Assisted Living Communities

Better ways to market assisted living communities

  1. Give your senior citizens a platform

  2. Interview them and why they love it here

  3. Get away from the saccharine and maudlin

  4. Make it feel real and personal

  5. Tell a story

  6. Don’t try to create an ideal, just be honest

  7. Hear from happy families

  8. Don’t try to sugarcoat

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