Think outside the box. Is this just another interview video? Why?
What more can you do? How can you push yourself a little bit?
Make it dynamic. Think cinematic. Think impactful. Don’t go for the same lip synch video you have always done. Do something different. Do something that makes people think, “I never knew they were so professional.”
Make it honest. People know when you’re just going through the motions. Even if you shoot the video on your phone, make it honest. Show it to people.
Does it feel truthful? Is it as funny as you think it is?
Make it powerful. You have an obligation not to be boring. Folks can go anywhere for their healthcare; give them a reason to go to you.