Lifting your hospital marketing
Podcasts – have you thought about the fun and engagement that a podcast could bring you? While live video is great, and you should be doing it, think about the power of a podcast. You could touch upon new topics each week. You could be talking right to your customer every time they step into the car.
Have you thought about the patient experience? I mean, really thought about the patient experience. I’ll tell you what I notice when I am in the waiting room, there is nothing for me to do but look at my phone. What if you were to create content for the phone that would speak to the patient right when they get in? They could learn about their doctor, they could learn about stuff going on at your system. Look, the waiting room is always the worst, no matter what.
Maybe the goal should be about making them feel at ease. And maybe some targeted content could do that.